Monday, December 9, 2013

How Businesses Keep Up With Customers Through Social Networks

By Leanne Goff


If you browse the internet, you will see that there are many social networks in South Africa. If you are a company and wants to use this medium in promoting your business on the web, it is important that the media platform is popular. When you say popular, it means that there are many people who signed up for membership.

You know, it is not so expensive to start a marketing campaign on the internet compared to television. Television commercials are very expensive. It can cost you millions of dollars just to get a few seconds of exposure on television for your company. Some companies do not have that big amount of money to stage a marketing campaign that expensive.

The audience coverage of television is not as wide as the internet. The internet is more powerful than television. Not all people get to watch at the time slot that your commercial ad is shown on tv. Remember people work and not all are fond of watching tv. People cannot watch tv when they are on the go but people can with the internet.

Your target market needs to know who you are as a business. Thus, signing up of the real name of the company is very necessary. During the sign up process, you are required to describe your company. Give as much description about the company as you can. Make sure that you include only relevant information about the company.

The needs of these customers are changing. They should be attuned to these changes. Being on the internet help companies be attuned to these changes and they can also do something about it right away when the medium used is something to do with the internet. Here is a short explanation of how things work with companies when it comes to using this media platform.

They can do show streamlining and there is youtube. So you see, the power of the internet is very huge compared to that of television. Just remember this that all people who have internet connection in their cellphones are potential customers of your company.

The company can inform the customers about any specials and promos. If there is a new product, the customers are informed immediately because it is not like the company has to wait days or weeks for the printing of information to get finished. There is no need to print the information in order to be released to its intended audience.

Those people who have not seen each other for years like colleagues, former classmates, friends and family who live far away from each other are gathered together in a virtual place where they can communicate with each other and receive updates. People can post pictures of themselves and what they are doing to update their circle of friends. There is a lot that one can do in an online media like this.

The thing is that it made the world a little bit smaller. Those people with family or families abroad are able to reach out each other through the site. This is one of the reasons why many people got attracted to sign up and become members of the site. Companies saw social networks in south Africa as an opportunity to introduce their business to this large group of people.




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