Tuesday, October 21, 2014

Overview On Church Capital Campaign

By Dominique Martin


Whenever your organization is planning on renovating or building an establishment, there would be a lot of aspects that should be considered. A lot of these would include manpower, legalities, finances, marketing and fundraising, location planning, endowments, maintenance, and then a feasibility study. These are most likely the aspects that are needed when creating an establishment.

Executing the whole process is a lot like art and science. Doing a Church Capital campaign would need a mix of these two and also with both traditional and modern methods. Most likely the foundation for this would include the New and Old Testament as examples to apply the truths from the scriptures. Basically, this is a campaign for building a church through raising funds.

Compared to other campaigns which are most likely for museums, universities, schools, and hospitals, this one is quite different. It strongly involves towards the Christian Stewardship principle and is built upon a solid foundation which the lifestyles and priorities are taken from this. The values and responsibilities are from the word of God.

But of course, this highly depends on the way the procedures are being executed, whether in a timely and well calculated manner or not. The givers have the most important role and the success and the time this takes would depend greatly on their decisions. Some would straight away offer their support while some would take a lot of time in order to decide after thorough thinking and praying.

There are a few mistakes that would be encountered during these phases. The committee needs to be equipped with a feasibility study or a congregational readiness survey in order to make a comprehensive plan in what essential elements that is needed. This is a project that is too important for anyone to apply blind faith on.

Going out on public too soon would be another mistake that some campaigns would usually make. It so happens that during the publicized phase, the amount of donations does not contribute enough to the whole project and would only be minimal. That is why there needs to be private meetings with members and high contributing people.

This has to be done properly from the beginning until it lasts. The usual notion that the success of the publicity period is the actual success of the entire project is not true. It actually depends on the beginning phase and the last phases. The last would certify the members and their loyalty and the beginning would give a foundation enough for the entire campaign to finish.

Since there is no certainty with how people make decisions, then is not applicable to make assumptions from the givers. A few campaigns would have this kind of mistake as well. Since not everyone can give equal support and the value for the assistance that they will offer, then it should be carefully planned and make necessary implementations regarding this.

One way to make sure that all of this would go smoothly is by referring to a professional for their inputs and outputs for the whole project. This is a complex campaign and should be highly regarded as such and given appropriate attention. Everything is critical and every step should be well calculated in order to reduce further risks for the campaign to fail.




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